Current mission → Fonds Prévention Argile
FREN
La fraise 🍓 - iOS + Android app & website for moms-to-be and their loved ones
A free app that has already helped more than 150,000 moms-to-be during their pregnancy.
Current mission → Fonds Prévention Argile
FREN
A free app that has already helped more than 150,000 moms-to-be during their pregnancy.
At a glance
Designing a free app that tells moms-to-be, at a glance, which foods to eat or avoid during pregnancy.
The brand guidelines, logo, design system, app and then the website. More than 150,000 moms-to-be have used it.
The app is no longer updated: we should have planned from the start how to keep it alive over time.
A design system set up from day one makes every spin-off, like the website, much faster.
La fraise is one of the first mobile apps I designed (2019). This free app has already helped more than 150,000 moms-to-be (and their loved ones) during their pregnancy.
With over 2,550 foods, condiments, drinks and plants, La fraise gives you quick answers about what you can and can't eat during the 9 months of your pregnancy. Every item has been checked by a certified dietitian.
Filters (vegan, gluten-free, not immune to toxoplasmosis, etc.) let you sort the information in the blink of an eye.
For this app, I created the brand guidelines, a logo and a design system. This helped me work efficiently on the screens and keep everything consistent across all screens and media.
A few months after launch, the app was turned into a website featuring every food fact sheet. I designed it all based on the existing design system: quick!
